Proven analytical techniques, an easy-to-use interface to access reports and expert consulting to interpret insights with actionable recommendations
Ellipsis understand that measuring your loyalty program ROI can be difficult. Return on Loyalty® has been created to help you clearly understand how your customer strategies are performing, which channels are working, attribute loyalty ROI and the impact in the wider market. Return on Loyalty®, why guess when you can know...
Strategic design of lifecycle marketing roadmaps; including customer journey mapping and lifecycle marketing treatments to ensure maximum customer lifetime value
Ellipsis’ understand that effective onboarding and lifecycle strategy is critical for ongoing customer value. We design automated triggers and targeted treatments to maximise engagement throughout the loyalty cycle.
A multi-variable scoring model measuring member engagement, to guide and measure ongoing marketing activities
Ellipsis Engagement Scoring is tailored to your customer channels and activities, and generates a single, powerful, score which brings clarity to how you measure the success of your engagement strategy.
Predicting likelihood to churn, likelihood to buy, optimising conversion rates on marketing campaigns
Ellipsis Propensity Modelling helps you understand and predict customer behaviour allowing you to develop the most successful customer strategy possible.
Ellipsis conducted a deep analysis of 3 years’ customer data to identify four distinct customer segments. Each segment was profiled based on both booking and demographic attributes, including: age, average spend, booking frequency, booking interval, booking lead time and trip destination.
Targeted marketing treatments were then developed for each segment, and expected campaign ROI was modelled.
Ellipsis completed customer journey mapping to identify quick win trigger campaign opportunities. These campaigns were designed to be triggered by key customer actions such as requesting a brochure or completing a post-trip survey.
Trigger marketing campaigns were then implemented in conjunction with Engage Digital, our Marketing Automation partner.
