The Whole Story: Members, Tenure and Bystanders
11 May 2020
How to increase member gratitude and why treating long tenured members differently is important
How Loyalty can help put your business back on track
15 April 2020
We discuss the pandemic related impact to the Australian economy which is already being felt, and how loyalty can help navigate this health and economic shock
Butterflies and True Friends
09 April 2020
As businesses start planning for recovery we discuss the importance of targeting high value customers and how to determine Lifetime Value
Life Events: the opportunity to build customer trust
09 March 2020
We discuss the importance of understanding your customers life changes to help build trust
Surprise and Delight Tips
03 February 2020
When planning your Surprise and Delight strategy it's important to consider that not all customers like Surprises, beware of the sceptics!
Who are your most engaged members?
28 October 2019
A brand’s most engaged and most valuable customers join new programs early and in the largest numbers
Relationship Marketing Tips
26 August 2019
It still remains essential to choose the right approach to customer-centricity, and build the right marketing strategy for your brand and customers. Kick off your relationship marketing strategy with our tips.
Rules of Loyalty
05 August 2019
We share our top four central ‘Rules of Loyalty’ to help you implement and run your loyalty program