pay.com.au loyalty
23 June 2025
pay.com.au, founded in 2020, lets businesses earn points on their expenses (including ATO bills, rent, supplier invoices and payroll). Those points can be transferred to 10 airlines (including Qantas and Velocity Frequent Flyer) and three hotel programs.
Target Australia will close its Target Shop+ App Rewards program on 21 July and focus on Wesfarmers OneDigital's OnePass and Flybuys. Shop+ predates OnePass and was designed to encourage shoppers to download the Target app and create an account. Just Group will also close its program at the end of June and its brands (Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans) will join MYER One
Hump Club loyalty program
18 June 2025
Thirsty Camel Bottleshops will this month roll out the third evolution of its Hump Club loyalty program. Hump Club loyalty transactions have doubled in the last 12 months. The upgrade will leverage gamification.
Commonwealth Bank's new retail media network CommBank Connect utilises CBA's 600 branches, 1,800 ATMs and 2,000 digital screens in branch. Though the bank's Quantium partnership, it has 365 audience segments and has delivered 418 million partnership impressions since October 2024.
Virgin Australia now has 13 million members in its Velocity Frequent Flyer program. In its partnership with Qatar Airways, starting 1 October, Velocity members will earn the same number of Status Credits on Virgin Australia’s Australia-to-Doha flights as on Qatar Airways marketed and operated flights on the same routes.
Amazon's Business Prime B2B loyalty program
15 June 2025
Amazon's Business Prime B2B loyalty program is launching in Australia. Business Prime is a play on Amazon’s Prime subscription service and adds business-focused tools and discounts to standard Prime shipping benefits.
Everyday Rewards members
10 June 2025
Woolworths Group's active Everyday Rewards members have increased to 10.3 million up 600,000 YOY (active = members scanning at any Woolworths Group banner or Everyday Rewards partner in the last 12 months). It had weekly active app users of 2.1 million in the quarter. Scan rate hit 58.2% (up 143 bps) and tag rate increased 125 bps
Metcash's retail media network
10 June 2025
Metcash's retail media network LocalEyes is targeting $30m in EBIT by 2029. Retailer media in Australia is expected to take $3bn in marketing budgets by the end of 2025.
Wesfarmers Loyalty
09 June 2025
Wesfarmers is developing deeper customer insights across its 12.5 million unique customers in a shared data asset to drive personalization and cross-shopping of its brands. 65% of Wesfarmers sales are to known customers (they have 6 million known and contactable customers).
Woolworths Group Loyalty
08 June 2025
Woolworths Group used a quarter of its $400m in targeted cost savings to lower prices for 400 supermarket products in May. ALDI Stores Australia responded with price reductions and now Coles Group has launched its own price and loyalty promotion. Its winter promotion reduces prices on 300 grocery items and its added 10 times Flybuys earning on 800 items during June.
David Jones loyalty program
04 June 2025
David Jones loyalty program, set to launch later this year with a goal of 5 million members, will let members earn either David Jones points or Qantas points. 63% of their current 3.7 million customers are members of Qantas Frequent Flyer. David Jones (owned by Anchorage Capital Partners) is investing $75 million in its digital channels including an app launched in October which now has 140,000 us
Yello Loyalty Program
04 June 2025
Commonwealth Bank relaunched its whole of bank loyalty program Yello on 4th June. Customers can now get up to $460 in cashback annually on the bank’s products, up to $680 in discounts on mobile, NBN and electricity and cashback and discounts on retail spending at the likes of Coles Group, JB Hi-Fi and Chemist Warehouse.
Just Group's Just Shop Rewards loyalty program
02 June 2025
Just Group's Just Shop Rewards loyalty program will close on 30 June. From 1 August, the program will merge with Myer One. The change will apply to club members shopping at Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans in-store and online
MYER is relaunching its loyalty program
29 May 2025
MYER is relaunching its loyalty program, Myer one, which has 4.6 million active members. Starting August, the program will extend to its apparel brands portfolio. Myer also plans to introduce Commonwealth Bank and Virgin Australia as earn partners. By 2027, members will be able to redeem points outside Myer stores. A new tier structure will replace the current model, which currently rewards fewer
Kiwibank are closing the Air New Zealand Airpoints co-brand credit card they've offered since 2013 in October of this year. Regulation has increased costs for rewards cards (with more expected this year). Kiwibank notes it would have to reduce rewards or increase interest rates to cater for these. Their view; this would lead to customers who revolve (run a balance) further subsidising rewards
Virgin Australia in-flight redemptions
28 May 2025
Virgin Australia’s Velocity Frequent Flyer program has introduced in-flight redemptions, letting members use points for snacks and drinks.
The Australian Turf Club (ATC) has proposed a loyalty program tied to the potential $5B Rosehill Gardens sale, offering 5 years of free membership for all current members, and lifetime membership for those with 20+ years. The initiative aims to address poor race-day attendance and support membership retention and growth
Inland Revenue NZ Loyalty Program Change
27 May 2025
Inland Revenue NZ last month released a note that determined gift cards and merchandise provided as rewards to members in B2B loyalty programs are income on which they will be taxed
Adore Beauty Group has launched a new three-tier loyalty program, Adore Rewards, offering members product rewards annually, tiered birthday or anniversary bonuses, and free express delivery thresholds based on yearly spend. Existing Adore Society members are automatically enrolled
Virgin Australia's Velocity Frequent Flyer program is the third largest in Australia, with 11 million members and 80 partnerships.
Myer One Loyalty Program
26 May 2025
MYER’s loyalty program, Myer One, has a record 4.6 million active members and a 79% tag rate
Coles Group has structured its Coles Plus and Coles Plus Saver subscriptions to offer double Flybuys points, unlimited delivery on qualifying orders, and 10% off one grocery shop per month
Uber Dine Out in Sydney
19 May 2025
Uber says its strategy to build loyalty includes combining Uber Ride and Eats through Uber One membership. In June, it will pilot Dine Out in Sydney, a partnership with OpenTable offering in-person restaurant bookings, further expanding the app’s ecosystem
IKEA Family loyalty program
18 May 2025
IKEA Australia reports four million members in its IKEA Family loyalty program across 10 stores nationwide
AAMI's Driver Rewards program
15 May 2025
AAMI's Driver Rewards program in the AAMI app uses telematics to reward safer driving behaviour. Since the app’s launch in 2022, 39% of drivers gradually improved their safe driving score
Air New Zealand Elite Plus Tier
13 May 2025
Air New Zealand will introduce a new ‘Elite Plus’ tier to its Airpoints loyalty program for its most valuable flyers, with full details expected within the next six month
Woolworths Group has partnered with Chargefox
13 May 2025
Woolworths Group has partnered with Chargefox to allow Everyday Rewards members to earn points when charging EVs at 25 Woolworths stores across four states via the Chargefox app
DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program, allowing members to earn points on food, grocery and other essential deliveries. Velocity has over 13 million members
Everyday Rewards Delivery Unlimited Subscription
12 May 2025
Woolworths Group will remove the double Everyday Rewards point benefit from its Delivery Unlimited subscription starting 1 June. Subscribers will continue to earn standard points and retain other delivery benefits.
Virgin Australia’s Velocity Frequent Flyer members can now earn and redeem points on car rentals through a new partnership with CarTrawler. The Velocity program now exceeds 13 million members